"Graphic designers work with drawn, painted, photographed, or computer-generated images (pictures), but they also design the letterforms that make up various typefaces found in movie credits and TV ads; in books, magazines, and menus; and even on computer screens. Designers create, choose, and organize these elements—typography, images, and the so-called “white space” around them—to communicate a message...Graphic design is a creative process that combines art and technology to communicate ideas..."
"Designers are the link between the client and the audience. On the one hand, a client is often too close to the message to understand various ways in which it can be presented. The audience, on the other hand, is often too broad to have any direct impact on how a communication is presented. What’s more, it is usually difficult to make the audience a part of the creative process. Unlike client and audience, graphic designers learn how to construct a message and how to present it successfully. They work with the client to understand the content and the purpose of the message. They often collaborate with market researchers and other specialists to understand the nature of the audience. Once a design concept is chosen, the designers work with illustrators and photographers as well as with typesetters and printers or other production specialists to create the final design product."
- Graphic Design: A Career Guide and Education Directory
Edited by Sharon Helmer Poggenpohl, Copyright 1993
The American Institute of Graphic Arts
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This blog documents my job search process. I find it to be analogous to being a game show contestant complete with decisions, excitement, guesswork, hoops to jump, games to play, gambles, disappointments, showcase showdowns, and $64,000 questions, etc.
